WELCOME WELCOME WELCOME SMM OnboardingWe’re so excited to have you onboard! Please fill in the information below to get started. Business Name * What feeling or perception do you want clients to have when they land on your page? (E.g. safe, luxurious, clinical, results-driven, welcoming, exclusive) * How would you describe your brand’s tone of voice in 3 words? (E.g. professional, nurturing, high-end) * Are there any other brands or accounts—within or outside the industry—that inspire you visually or content-wise? What do you like about them? * Target Audience Who is your ideal client? Age, lifestyle, concerns, budget range? * Are you targeting first-time cosmetic clients, repeat maintenance clients, or a specific niche (e.g. brides, professionals, post-pregnancy)? * Business Goals What are your top 2-3 services you’d like to be known for or booked most frequently? * Are there any treatments you’d like to phase out or promote less? * What are your short-term (3-6 months) goals for social media? (E.g. brand awareness, bookings, DMs, content visibility, community building) * Point of Difference & Content Direction What makes your clinic different from competitors nearby or in the same niche? * Do you offer any unique protocols, technologies, or client experiences (e.g. private rooms, post-treatment aftercare kits, skin membership programs)? * What educational content do you feel confident sharing with your audience? (e.g. before/afters, product knowledge, post-treatment care, busting myths) * Content Preferences Do you prefer to show a lot of your face/team on camera, or would you rather be more behind-the-scenes or a mix of both? * Would you like to incorporate client testimonials, stories, or reviews visually? * Do you want to appear on Reels yourself (e.g. explaining treatments), would you like us to use voiceovers, text & animated formats? * What are some things you don’t want to see on your page or avoid altogether? (e.g. over-filtered photos, trends, slang, humour) * Thank you!
