WELCOME WELCOME WELCOME SMM OnboardingWe’re so excited to have you onboard! Please fill in the information below to get started. Business Name * When someone lands on your Instagram or website, what feeling or identity do you want them to associate with your brand? * (E.g. empowering, high-performance, fashion-forward, body-positive, inclusive) How would you describe your brand’s tone of voice in 3 words? * (E.g. motivational, fun, edgy, luxe, casual) Are there any activewear or fashion brands—big or small—that inspire you? What specifically stands out to you? (Visuals, messaging, vibe, photography, etc.) * Target Audience Who is your ideal customer? * (Age, lifestyle, activity level, size range, values, budget) Are you targeting more of the gym/fitness enthusiast, everyday leisurewear shopper, or a specific niche (e.g. mums, yoga lovers, curvy fashion)? * Business Goals What are your current best-sellers or product categories you want to push more (e.g. leggings, sets, sports bras, accessories)? * Are there any slow-moving products you want to phase out or give less attention to online? * What are your top priorities for social media over the next 3-6 months? (E.g. increase online orders, boost followers, build brand awareness, grow email list, increase add-to-carts) * Point of Difference & Content Direction What makes your activewear brand different from others in the market? (E.g. design features, size range, sustainability, inclusivity, price point) * Do you use any unique materials, fit technology, or manufacturing processes worth highlighting? * What type of content do you think your audience needs more of? (E.g. try-on hauls, behind the scenes, workout clips, styling videos, sizing guides, UGC) * Content Preferences Do you want to be featured on your page (e.g. behind-the-scenes, talking about drops), or do you prefer staying behind the brand? * Do you currently work with influencers or ambassadors—or is that something you’d like to explore? * Do you want your brand to tap into trends (e.g. TikTok sounds, GRWM, challenges), or do you prefer more timeless, curated content? * What are some visuals or brand aesthetics you want to avoid completely? (E.g. overly bright filters, too much text on posts, amateur-looking photos, gym-heavy content) * Thank you!
